US Law Firm Brand Index 2018

Acritas’ seventh annual US Law Firm Brand Index

Competition in the US is intensifying among the largest and strongest brands.

Analysis of the rankings this year highlights the increasing strength of top firms. According to data from clients, almost all of the top 10 have strengthened overall or on individual metrics and the top 10 firms most considered for top-level/bet the company litigation and M&A have strengthened on these measures.

Acritas’ US Law Firm Brand Index 2018 is compiled from analysis of an extract of data from the Sharplegal US survey dataset. All data is derived from 601 interviews with respondents, in $1 billion+ revenue organizations across the US, who have senior responsibility for buying legal services. It also includes the views of a further 176 non-US-based senior counsel who were asked which firms they used for their US-based legal needs.

This year we have also been capturing data on alternative legal service brands for the first time, in addition to law firm brands, and this data is providing evidence for the rising threat of alternative brands in the legal space. While still not yet as strong as the law firm brands in some markets they are seen by legal departments as driving innovation in the sector. Lizzy Duffy, VP of Acritas US said: “For now law firms still have a richer brand profile – they are seen as authorities in so many more areas of expertise, the current advantage the alternatives have is centered around technology and process efficiency."

To hear more from Lizzy and Jo Summers, Director at Acritas, please watch our short video by clicking on the image above and download your copy of the Index table by completing the form on the left of this page. 

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