UK Law Firm Brand Index 2020

Acritas’ UK Law Firm Brand Index for 2020 measures the law firms with the strongest brands and the different ways in which they are standing out for clients in uncertain times.

The Index also shows that competition has grown immensely, with fewer points separating the top 20 firms in this year’s Index than ever before.

CMS Cameron McKenna Nabarro Olswang’s LLP, rose to the top of the table, as a result of the firm successfully demonstrating all three roles that clients are looking for; a reputation for quality, specialist work and positioning as a strategic advisor, whilst crucially maintaining a strong value proposition at the same time.

Outside of the top 10, we see good growth for Norton Rose Fulbright, Bird & Bird and Dentons – it is the first time Dentons has entered the UK Law Firm Brand Index top 20 since the Index began.

As legal technology, alternative delivery models, geopolitics and a global pandemic distort and disrupt the needs and expectations of the traditional corporate legal market, buyers in the UK are demanding much more from their law firms.



For more information about Acritas and its UK Law Firm Brand Index, please contact:

David Johnson on +44(0) 808 178 3020 /


Sarah Thompson on +44(0) 808 178 3020 / 

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