Acritas’ 2019 UK brand index sees Eversheds Sutherland regain the lead position – by some margin. The firm has recovered from the typical ‘post-merger’ dip in brand seen by many firms who have gone down the merger route. The firm ticks many boxes with capabilities across Europe and the US, a national network of offices in the UK and an increasingly respected London operation. In the last year, it is litigation in particular, where Eversheds Sutherland has increased its performance. In general, fans of Eversheds Sutherland talk about the practical and commercial application of their legal advice as well as perceiving the firm to offer innovative solutions.
When comparing performance across different segments of the UK market, Acritas observed different firms taking the lead ranks. The Magic Circle still reign strong with financial institutions, taking the top five spots with legal buyers in this industry, but when looking at the largest companies in the UK, Eversheds Sutherland and Baker McKenzie make the top five.
New entrants to the index this year include transatlantic firms Womble Bond Dickinson and Bryan Cave Leighton Paisner. Simmons & Simmons also returns to the index along with Bird & Bird and Fieldfisher, all of whom have reach across Mainland Europe and City firm RPC, who form part of the Terralex network, showing there is more than one strategy to offering international legal services to clients
For more information about Acritas and its UK Law Firm Brand Index, please contact:
Jo Summers on +44(0) 808 178 3020 / firstname.lastname@example.org
Laura Smith on +44(0) 808 178 3020 / email@example.com