Director of Research Operations
Toni is Director of Research Operations at Acritas, overseeing the internal and external operations from fieldwork and quality checking through to data processing and analysis. She works closely with Relationship Managers and clients to ensure that tailored, actionable insight is delivered to our clients, to a timescale which suits their needs.
Toni previously worked as part of Acritas’ Custom Research Team, delivering bespoke research solutions to legal, insurance and construction clients such as Lloyds and Hiscox and covering topics such as brand tracking, brand perceptions, client feedback and employee engagement.
Prior to joining Acritas, Toni worked at Greater Manchester Police, managing the full range of victim research for the force, using both qualitative and quantitative methods.
Toni has an MSc in Social Research Methods and Statistics from the University of Manchester, which is based on conducted and analyzing large scale surveys and census data.
T: +44 (0) 808 178 3020