Thought Leadership

Firms are spending an ever-increasing amount of their marketing budget on Thought Leadership but how often are the business aims clear?

More to the point, how many firms measure the effectiveness of this investment?  

Acritas, now part of Thomson Reuters, offers clients BrainBox and BrainPower, tools to measure the performance across 8 KPIs for your Thought Leadership and benchmark it against competing projects.



Because maximising the ROI of these projects is a challenge, we use the BrainBox benchmark data to help firms plan their projects. We have two workshops available – Start Thinking and BrainWave.

  • Start Thinking is a creative workshop to ensure topic development and selection is original, issues-driven and ensures business development opportunities.
  • BrainWave is a workshop that helps clients to plan their project in a way that maximises that return on investment.

Matching the best-in-class projects in BrainBox necessitates strong empirical evidence to support your Thought Leadership. As global market research experts, we also offer a dedicated and multi-lingual service to support your projects from sample development, question design and interviewing through to data analysis and report writing.





For more information or if you have an enquiry about how Acritas Advisors can help please contact us and we will be in touch:

Key contacts

To find out more about how we can help your business, please contact


US & Canada

Jennifer Dezso, VP Acritas US

+1 512-647-0815

UK, Europe, Middle East and Asia

Steve Blundell, Head of Acritas Advisors

+44 (0) 808 178 3020



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