What is the greatest threat to client/law firm relationships?

In our final ‘Close to Client’ blog, Andrew Magowan, General Counsel & Company Secretary of global online fashion retailer ASOS, reveals how laziness kills relationships.

Look out for our new blog series inspired by clients’ calls for value and innovation – launching in the Autumn.

How to get closer to clients


Excellent law firm service now extends far beyond the ability to provide legal expertise. 

The in-house counsel we interview for *Sharplegal say they want their firms to demonstrate in-depth knowledge of their industry, company and needs through every stage of the client/law firm relationship.

Maximizing The Value of Being 'Close to Client'


According to Acritas' Sharplegal research 2013,49% of senior legal buyers say that being close to their firm is the reason they remain loyal and 47% also mention 'close to client' factors when asked why they favor a particular firm. 

In order to understand this data further, we invited law firms to our live GC Panel Question Time event in London on April 29, 2014 and streamed the discussion around the world so that as many people as possible got tolisten to the client's views.

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