8 Golden Rules for Commissioning Great Research

The value of incorporating research into the planning cycle is now widely accepted. However, less well understood is the extent to which research quality affects the reliability of results. 

Being vigilant about using only the best quality sources of data and research methods is the only way to ensure that the intelligence you are using to plan your firm’s future is robust and accurate.

The beginning of the research cycle is the best place to start – getting the basics right can bring your firm real competitive advantage:

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