Property Brands & Consideration

Our scientific approach to brand measurement will help you to leverage the immense power of your brand. Both today and tomorrow.

Independent, un-biased information about how your brand is perceived in the market and how it differs to the competition is vital to growth.

We are uniquely placed to help you understand what your clients really think and say about you, and to help you use the power of your brand to create competitive advantage, while reducing risk.

Here are some of the reasons many leading UK property agencies choose Acritas to measure and support their brand strategies:

  • We bring science and rigour to the decision making process, removing overemphasis on anecdotal evidence and ‘gut’ feelings.
  • We won’t present you with statistics that aren’t robust or statistically viable.
  • Acritas clients who use our recommendations on major strategic decisions see a higher % revenue growth year on year than comparable non-clients.

Products & Pricing

We are able to draw brand related data from our global Sharplegal program, and some of our most common packages are detailed below. We also regularly undertake bespoke brand perceptions studies for our clients and would be delighted to discuss your specific requirements with you.


Available reports:

Customised brand workshops: If your objectives include understanding your current brand position and its movement over recent years, learning what factors influence brand strength and learning how to translate brand strength into consideration for work then this workshop is for you, It discusses the client / agent relationship, the UK property brandscape, and how to increase brand favourability. 

Most considered firms: Our suite of “most considered firm” reports detail the firms that clients would most consider for a range of work-types including: letting and sales, valuation, business rates and development and consultancy work. 


Customised research:

Please contact us directly.

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Key contacts

To find out more about how we can help your business, please contact us now.


Jo Summers, Director

+44 (0) 808 178 3020

Jo Aitken

0808 178 3020

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