Acritas recently held its annual Chief Marketing Officer dinner in New York.
Elizabeth Duffy, Vice President, and Jo Aitken, Client Development Director, introduced CMOs from New York’s leading law firms to the concept of ‘Co-creation’. Over dinner, Acritas disclosed how this powerful new... Read More
‘New Survey Names the 20 Most Powerful Law Firm Brands in the World’
By Claire Zillman
Corporate Counsel, 5 December 2012
For the fifth straight year, Baker & McKenzie tops market research firm Acritas’s survey of in-house counsel whose companies gross at least... Read More
On April 18th, legal market research specialist, Acritas, will host an exclusive insight-sharing seminar on Law Firm Branding following the release of Acritas’ Canadian Law Firm Brand Index 2012.
Over lunch, attendees will learn how Canadian law firm brands are perceived... Read More
In professional services, technical expertise alone is not enough to stand out. Increasingly, firms are developing "thought leadership" campaigns to differentiate themselves and build their reputation in key areas.
Acritas and Kelso Consulting are both experienced in running award-winning... Read More
The Strongest Law Firm Brands in the Land
Posted by Aric Press
January 30, 2012
Which law firms have the strongest brands in the United States, the world's largest legal market? According to a study released this week by Acritas,... Read More
How do the world’s biggest clients rank the top US law firms?
Find out on February 1, when global legal market research specialist, Acritas reveals its eagerly awaited US Law Firm Brand Index.
The brand positions of law firms have changed considerably in recent years. Mergers,... Read More
Congratulations to our client MMS who scooped two prestigious Scottish Creative Awards for the effectiveness of their latest advertising campaign.
The firm’s ‘Very Smart People’ concept is a great example of the value and many applications of client feedback research. This distinctive... Read More