In the press: Bloomberg Law Interview with Kent Zimmermann
Posted on 09/09/13
‘How DLA Piper Became Highest-Grossing Firm in 9 Years’

Bloomberg Law TV, September 2013, 
Quoting Acritas’ US Law Firm Brand Index*, 
Kent Zimmermann, consultant to law firms for the Zeughauser Group, talks with Bloomberg Law's... Read More

In the press: American Lawyer article by Aric Press
Posted on 08/30/13


‘Why Clients Hire and Fire’

By Aric Press

The American Lawyer, September, 2013, page 94 (Dicta)
Quoting Acritas’ Sharplegal research, the piece highlights some of the reasons why law firms let business slip to... Read More

In the press: Managing Partner
Posted on 06/19/13

‘UK general counsel favour 'challenger' law firm brands’
Managing Partner, 19 June 2013

Fast-growing globally-focused firms commended for their client focus and commercial approach  

The financial pressures on UK general counsel are causing them to... Read More

International v. Domestic – The UK Legal Market’s Great Divide
Posted on 06/18/13

Against a backdrop of negative UK growth, international demand is driving workflows in London favouring the traditional legal powerhouses with serious international strategies in place.

According to Acritas’ Sharplegal research, 71% of UK general counsel have international legal needs and... Read More

Acritas Releases Canadian Law Firm Brand Index 2013
Posted on 04/17/13

The results from Acritas’ Canadian Law Firm Brand Index, released April 17, show that an unprecedented period of change continues to shape the global legal market.

Norton Rose leads the rankings in 2013 rising eight places from the position it held in the 2012 Index.  In shaking up the... Read More

In the Press: Acritas quoted in Briefing
Posted on 04/11/13

‘From Brand New to Brand You’  

By Polly Botsford

Briefing - Marketing Tomorrow’s Law Firm, April 2013

Brand is back in fashion in legal marketing – but it’s not what it was. From rebrands and refreshes to the rise of the power of the personal brand... Read More

NEW Acritas Insight Report – The Future of the Legal Market
Posted on 03/01/13

Amid unprecedented change in the legal market, law firms continue to speculate about the likely sources of future growth. (See The American Lawyer article: Everybody’s Talking at... Read More

In the Press: American Lawyer article by Aric Press
Posted on 02/27/13

'Everybody's Talking at Me'

By Aric Press

The American Lawyer, February 27 2013 (page 98, March 2013)

Amid the cacophony, there’s a message worth heeding: Define and measure value for your clients.

There’s a lot of noise at... Read More

PODCAST AVAILABLE: Harnessing the Power of the Law Firm Brand
Posted on 02/27/13

Duration: 45 minutes

In this exclusive podcast, legal market research specialist, Acritas, will reveal the power of brand to enhance law firms’ competitive advantage.

Drawing on the Sharplegal data behind its US Law Firm Brand Index 2013 (released on February 26),... Read More

In the press: The Am Law Daily
Posted on 02/25/13

'Once Again, Skadden Tops List of Best-Known U.S. Law Firm Brands'

By Claire Zillman

The Am Law Daily, February 25 2013

What’s the best way to boost your law firm’s brand in the United States? Go big.

That’s the takeaway from... Read More

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