Is Your Pricing Right?

Colin Jasper, Acritas’ Senior Advisor and Head of Asia-Pacific is an experienced and internationally renowned pricing strategy expert. Colin will deliver a session entitled ‘Is Your Pricing Right?’ at the Third Annual Global Law Firm Leaders Conference 2010 in London, on 30 September, 2010.

Law firms are aware it is critical to have a well developed and clearly defined pricing strategy to meet the challenge of clients seeking to save on legal costs and improve efficiency while maintaining high quality. To support law firms in managing and assuring the profitability of client engagements Colin will examine how firms can transform their pricing processes to meet the challenges of the new market.

The session will also explore:

  • How to analyse your firm’s pricing performance
  • How to combat the commoditisation of legal services
  • What it takes for firm’s to justify their price position
  • How to develop your firm’s pricing capabilities
  • Strategies for better managing pricing within your firm
  • Practical ways to improve pricing outcomes.

Acritas is sponsoring the conference regarded as ‘the premier event for the Global 200’, which this year focuses on how efficiently and effectively law firms can be ‘Forging Ahead in a Time of Uncertainty’.

Jo Aitken (nee Summers), Director of Acritas will also join key figures responsible for driving change, in the legal market to take part in the discussion around ‘what comprises the ideal relationship between a client and firm today’. The knowledge Acritas proactively gathers through its annual sharplegal® study, based on a survey of the world’s leading legal buyers, will enable Jo to offer evidence-based insight into anticipated global legal market trends, including spend and international growth patterns.


For more information on how Acritas can support the development and delivery of your business enhancement strategies please contact Jo Aitken on +44(0) 800 178 3020 or

For more information on the conference please click here


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