Global Legal Post
Magic Circle focuses on London but loses brand awareness in rest of UK
By Neasa MacErlean
The Global Legal Post, 21 May 2015 at 09:43 BST
"New brand research makes disturbing reading for many leading UK firms - showing that Linklaters, for instance, is building up its London brand but declining abroad and that the Magic Circle have lost 15 per cent of awareness in the broader UK market.
Research from Acritas says that there is one clear winner in the growing of brand awareness in the UK. 'When looking at which firms are making smart moves and compelling propositions, Pinsent Masons is the star of the show,' said Lisa Hart Shepherd, CEO of Acritas. It has risen twice as fast as the second-fastest law firm over the last year. Eversheds is still the front-runner on UK brand awareness, just keeping ahead of Pinsents..."
Eversheds and Pinsent Masons prove most popular brands with GCs
Jonathon Manning, May 20, 2015
"Eversheds is the most popular legal brand with general counsel in the UK, with Linklaters the best brand in London, according to new research.
The research by Acritas, which was based on responses from 360 senior general counsel in UK organisations with revenues above £25m, found that Eversheds and Pinsent Masons were the most popular law firms.
The two firms both climbed one spot up the rankings compared to last year, when Freshfields Bruckhaus Deringer topped both the London and UK brand indices. Freshfields saw its score drop 11 points this year, reducing it to third position in the UK and second in London."
The Global Legal Post
Magic Circle fall behind other firms in views of female buyers
By Neasa MacErlean
The Global Legal Post, 22 May 2015 at 07:39 BST
"The Magic Circle law firms are trailing the majority of UK law firms - getting a brand rating equal to just 74 per cent of that of the average firm, according to a survey of 360 general counsel.
The average UK firm has a 27 per cent favourable rating among women, according to reserch from brand experts Acritas. In contrast the average Magic Circle practice has a 20% favourable rating from females. With women accounting for nearly two-thirds of those studying for the law, firms may need to reconsider their approach to women..."