In the Press Roundup: Asia Pacific Law Firm Brand Index 2015

Lawyers Weekly

Strongest brandpower firms revealed 

By Stefanie Garber 
Lawyers Weekly, 14 August 2015

"Research house Acritas has released its latest ranking of firms with the strongest brands in Asia Pacific. Baker & McKenzie retained its position at number one, with Acritas citing its deep roots in Asia and strong connection with the United States, the most sought-after market for Asia-Pacific multinationals..."

View the full article on Lawyers Weekly's website.

 

Legally India

S Korea has 4, Japan 2, but only Indian law firm to make it into a top 20 Asian Brand Index doesn't exist 

By Kian Ganz  
Legally India, 14 August 2015 at 12:19 BST

"Erstwhile Amarchand Mangaldas, the law firm that split in May into Shardul Amarchand Mangaldas and Cyril Amarchand Mangaldas, is the only Indian law firm that made it into a top 20 Index of Asia Pacific law firm brands published this year. 

Legal market research consultant Acritas in 2014 surveyed 363 senior legal buyers in the Asia Pacific region and 315 buyers from outside the region, asking them which law firms are 'perceived to be best aligned' with the Asia Pacific market..."

View the full article on Legally India's website.

 

Bar & Bench 

Amarchand Mangaldas only Indian firm in Acritas Asia-Pacific Law Firm Brand Index 2015

By Anonymous
Bar & Bench, 14 August 2015

"The estrwhile Amarchand Mangaldas Suresh A. Shroff has been ranked as India's only law firm in the Acritas Asia Pacific Law Firm Brand Index 2015. The firm, which split into two separate entities this year, is sixth on a table of the top 20 law firms rated by UK-based legal market research organisation..."

View the full article on Bar & Bench's website.

 

In The Press: The Global Legal Post

Baker & McKenzie takes top spot in Asia Pacific brand rankings 

By Neasa MacErlean 
The Global Legal Post, 14 August 2015

"Baker & McKenzie's deep roots in Asia and strong connections to the US are two of the main reasons that the practice retained its top position in the rankings by brand specialist Acritas.

 King & Wood Mallesons comes second, with its 'high-value work in the region' playing an important role, according to Acritas. Hertbert Smith Freehills is third. while Norton Rose Fulbright is fourth and is described as the 'fastest-rising brand' by Acritas..."

View the full article on The Global Legal Post's website.

 

Australasian Lawyer

Which firm has the strongest brand in APAC? 

By Samantha Woodhill 
Australasian Lawyer, 13 August 2015 

"Baker & McKenzie has been named the strongest law firm brand in the Asia Pacific region in the Acritas’ 2015 Asia Law Firm Brand Index for the second year in a row.

According to the Index, which is calculated by interviews with 363 general counsel in the region, Baker & McKenzie is considered for the most multi-jurisdictional litigation as well as for inbound work, the firm’s global network perceived as an asset..."

View the full article on Australasian Lawyer's website.

 

Managing Partner

Asia-Pacific law firms under pressure to strengthen brands

By Manju Manglani
Managing Partner, 13 August 2015

"Local Asia-Pacific law firms need to strengthen their brands if they are to retain competitive advantage in their home markets. Research released today covering 678 senior in-house counsel found that international law firms with strong brands are winning more work in the region. Local firms retain a competitive advantage in their home markets, but they should not be complacent about their favourability with corporate clients.  

"For local independent firms, time is of the essence and brand must be as important as it is for international firms to capture and retain market share in and across these dynamic, high-growth markets," commented Lisa Hart Shepherd, CEO of Acritas, which conducted the research. The law firm with the strongest brand in Asia Pacific is Baker & McKenzie, according to Acritas' research..."

View the full article on Managing Partner's website.

 

The Global Legal Post

Baker & McKenzie takes top spot in Asia Pacific brand rankings 

By Neasa MacErlean 
The Global Legal Post, 14 August 2015

"Baker & McKenzie's deep roots in Asia and strong connections to the US are two of the main reasons that the practice retained its top position in the rankings by brand specialist Acritas.

 King & Wood Mallesons comes second, with its 'high-value work in the region' playing an important role, according to Acritas. Hertbert Smith Freehills is third. while Norton Rose Fulbright is fourth and is described as the 'fastest-rising brand' by Acritas..."

View the full article on The Global Legal Post's website.

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