‘Strong brands attract strong revenues’
PSMG, October 1 2013
“Law firms which strengthened their brands during the economic downturn have substantially outperformed the market with average revenue growth well over double that of the Global 100.
The findings, which form part of Acritas’ new Global Elite Brand Index research among 815 senior general counsel in $1 billion + revenue multinationals, underline international clients’ preference for the new breed of ‘challenger’ firms…”
The full article can be found at http://www.psmg.co.uk/news.cfm?id=2866
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