' 'Challenger' global brands 'outperform' traditional law firms ’
Managing Partner, October 1 2013
“Revenues have grown 149 per cent faster than average global 100 firms in the past four years, research finds
Forward-thinking, client-focused and global law firms that strengthened their brands during the downturn have substantially outperformed traditional law firms, new research suggests.
It found that ‘challenger’ firms like Kirkland & Ellis, DLA Piper, King & Wood Mallesons, K&L Gates and Gibson Dunn achieved average revenue growth of more than double that of the average rate among the global 100 firms…”
The full article can be found at http://www.managingpartner.com/news/business-strategy/challenger-global-brands-outperform-traditional-law-firms
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