‘New entrants challenge Bakers’ brand supremacy’
By Leanne Mezrani
Lawyers Weekly, October 2 2013
“Baker & McKenzie has claimed the title of the world’s strongest law firm brand for the fourth year in a row, but DLA Piper, King & Wood Mallesons and K&L Gates are rapidly rising up the ranks.
Bakers has topped this year’s Global Elite Brand Index compiled by researcher Acritas. However, a number of “rapid risers”, including DLA, KWM and K&L, are edging closer to the number one spot, according to Sarah Chisman-Duffy (pictured), head of Acritas Asia-Pacific.
“Baker & McKenzie has this year, for the first time, dropped back slightly in terms of numbers,” she told Lawyers Weekly.
“Challenger firms could knock out the top firms ... it is entirely feasible that the market will continue to reshape."...”
The full article can be found at http://www.lawyersweekly.com.au/news/new-entrants-challenge-bakers-brand-supremacy-1?utm_source=Cirrus+Media+Newsletters&utm_campaign=69c9bd2884-fe913f1856_57905&utm_medium=email&utm_term=0_fe913f1856-69c9bd2884-59207881
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