Baker & McKenzie’s in Top 10 For Law Firm Branding
Law Fuel, May 28, 2014
“Leading global law firm Baker & McKenzie has been ranked one of the top ten most influential law firm brands in the UK by global research organisation Acritas.
The Acritas UK Law Firm Brand Index 2014 published today has ranked Baker & McKenzie as the sixth most influential law firm brand in London and the tenth most influential law firm brand in the UK.
Acritas conducted 344 interviews with senior general counsel in UK organizations with revenues over GBP25 million. Respondents were asked about their awareness of and favorability towards law firms; their consideration of firms for top-level litigation and major M&A; as well as their use of firms for high-value work. A further 120 senior in-house counsel outside the UK were asked which firms they used for their legal needs in the UK.”
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