In the Press: Inside Counsel

Skadden still strongest law firm brand, but field closes gap

Jones Day sits just 13 points behind Skadden; Baker & McKenzie makes large gains

By Zack Warren, Inside Counsel

Online, 2 February 2015

"For the fourth straight year, Skadden, Arps, Slate, Meagher & Flom holds the strongest law firm brand, according to one survey, but how long will that reign last?

According to the 2015 U.S. Law Firm Brand Index by Acritas, Skadden still holds the top spot, but the margin between the firm and second place has lessened considerably. While second place Jones Day finished 36 points behind Skadden in 2013, Acritas says the margin is now just 13 points between the two firms.

Furthermore, the other firms in the pack are increasing their brands as well..."

To continue reading, the full article can be found at

To find out how the US’s biggest clients rank the law firms and download your free copy of Acritas' US Law Firm Brand Index 2015 please click here.


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