Skadden still strongest law firm brand, but field closes gap
Jones Day sits just 13 points behind Skadden; Baker & McKenzie makes large gains
By Zack Warren, Inside Counsel
Online, 2 February 2015
"For the fourth straight year, Skadden, Arps, Slate, Meagher & Flom holds the strongest law firm brand, according to one survey, but how long will that reign last?
According to the 2015 U.S. Law Firm Brand Index by Acritas, Skadden still holds the top spot, but the margin between the firm and second place has lessened considerably. While second place Jones Day finished 36 points behind Skadden in 2013, Acritas says the margin is now just 13 points between the two firms.
Furthermore, the other firms in the pack are increasing their brands as well..."
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