Skadden holds off Jones Day to win title of world's strongest law brand
By Neasa MacErlean, Global Legal Post
Online, 2 February 2015
"Skadden Arps has held onto the title for the fourth year in a row but Jones Day, the second-placed practice, has halved the gap between them over the last 12 months.
Baker & McKenzie comes third, in the 2015 Law Firm Brand Index put together by Acritas. Firms chasing these three include Kirkland & Ellis, DLA Piper and K&L Gates. Elizabeth Duffy, Acritas vice president, said: 'The big question for firms pursuing the top positions is whether it is better to be known for your all-round performance across the full set of measures that contribute to brand strength, or if you would be best placed to take up a niche, specialising in one particularly stand-out area offered by your firm."
To find out how the US’s biggest clients rank the law firms and download your free copy of Acritas' US Law Firm Brand Index 2015 please click here.