In the press: The Global Legal Post

Skadden holds off Jones Day to win title of world's strongest law brand

By Neasa MacErlean, Global Legal Post
Online, 2 February 2015

"Skadden Arps has held onto the title for the fourth year in a row but Jones Day, the second-placed practice, has halved the gap between them over the last 12 months.

Baker & McKenzie comes third, in the 2015 Law Firm Brand Index put together by Acritas. Firms chasing these three include Kirkland & Ellis, DLA Piper and K&L Gates. Elizabeth Duffy, Acritas vice president, said: 'The big question for firms pursuing the top positions is whether it is better to be known for your all-round performance across the full set of measures that contribute to brand strength, or if you would be best placed to take up a niche, specialising in one particularly stand-out area offered by your firm."

Source: http://www.globallegalpost.com/big-stories/skadden-holds-off-jones-day-t...

To find out how the US’s biggest clients rank the law firms and download your free copy of Acritas' US Law Firm Brand Index 2015 please click here.

 

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