‘Baker & McKenzie, Norton Rose, Dentons among elite global legal brands’
By Julius Melnitzer
Financial Post (Legal Post), October 3 2013
“Three global firms who have made their mark in Canada, Baker & McKenzie, Norton Rose Fulbright, and Dentons, have cracked the ranks of global firms with the highest brand equity.
Baker & McKenzie, which has a longstanding office in Toronto, topped the Sharplegal 2013 Global Elite Brand Index for the fourth year running. with a score of 100. No other firm scored more than sixty-six. Norton Rose, which absorbed Canadian law firms Ogilvy Renault and Macleod Dixon, placed seventh with a rating of 46.1. Dentons, which absorbed Fraser Milner Casgrain, ranked 19th with a score of 18.2.
Acritas, the market research company responsible for the rankings, says they reflect the views of “senior decision-makers in elite global companies i.e. those with revenues exceeding US$1-billion…”
The full article can be found at http://business.financialpost.com/2013/10/03/baker-mckenzie-norton-rose-dentons-among-elite-global-legal-brands/
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