In the press: Bloomberg Law

‘How legal project management is changing the way services are marketed’

By Jim Hassett and Jonathan Groner

Bloomberg Law, October 1 2013

Ten years ago, legal marketing was all about relationships and who you went to law school with. These days legal marketing is increasingly about value: what have you done for me lately, and exactly how are you going to work more efficiently on my next matter?


According to a recent survey by Altman Weil, “more efficient project management” is now one of the top demands of in-house chief legal officers. Another survey by Acritas of over 800 general counsel at large companies reported that 60% of clients said that high quality project management is “essential” when they select law firms…”

The full article can be found at

To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's strategies and sharpen your competitive edge, please email or call:

in the US – Elizabeth Duffy +1 646 480 5738 or 
in the UK and Rest of the World – Jo Summers +44(0)808 178 3020


Website by PeacockCarter Ltd

Print this page