In the press: Bloomberg Law

‘How legal project management is changing the way services are marketed’

By Jim Hassett and Jonathan Groner

Bloomberg Law, October 1 2013

Ten years ago, legal marketing was all about relationships and who you went to law school with. These days legal marketing is increasingly about value: what have you done for me lately, and exactly how are you going to work more efficiently on my next matter?


According to a recent survey by Altman Weil, “more efficient project management” is now one of the top demands of in-house chief legal officers. Another survey by Acritas of over 800 general counsel at large companies reported that 60% of clients said that high quality project management is “essential” when they select law firms…”

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