In the press: Bloomberg Law

‘How legal project management is changing the way services are marketed’

By Jim Hassett and Jonathan Groner

Bloomberg Law, October 1 2013

Ten years ago, legal marketing was all about relationships and who you went to law school with. These days legal marketing is increasingly about value: what have you done for me lately, and exactly how are you going to work more efficiently on my next matter?

 

According to a recent survey by Altman Weil, “more efficient project management” is now one of the top demands of in-house chief legal officers. Another survey by Acritas of over 800 general counsel at large companies reported that 60% of clients said that high quality project management is “essential” when they select law firms…”

The full article can be found at http://about.bloomberglaw.com/practitioner-contributions/how-legal-project-management-is-changing-the-way-services-are-marketed/

 
To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's strategies and sharpen your competitive edge, please email 
research@acritas.com or call:

in the US – Elizabeth Duffy +1 646 480 5738 or 
in the UK and Rest of the World – Jo Aitken +44(0)808 178 3020

 

Website by PeacockCarter Ltd

Print this page