In the press: The American Lawyer

Survey: Skadden Strongest U.S. Law Firm Brand Again

by Sara Randazzo

The Am Law Daily, March 3, 2014

“While most corporate clients seeking legal counsel are not likely to simply hire the first law firm that comes to mind, it's not unreasonable to believe they would be inclined to hire one of the first five firms whose names they can recall.

That, at least, is among the assumptions at the heart of research company Acritas' third annual survey aimed at measuring the strength of U.S. law firm brands in the United States…”

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