‘On Heels of Dual Tie-Ups, Norton Rose is Canada's Top Law Firm Brand’
By Claire Zillman
The Am Law Daily, February 17 2013
Two years after combining with Montreal-based Ogilvy Renault and a year after tying up with Calgary-based Macleod Dixon, Norton Rose has claimed the title of top law firm brand in Canada, according to a survey released Wednesday by market research and advisory firm Acritas.
Norton Rose's rise to the number one spot on the survey follows its eighth-place finish in last year's Acritas rankings. The firm's ascension has been helped by the marketing and publicity surrounding the Canadian combinations and by a vast global platform that has boosted both its favorability and its reputation for multi-jurisdictional work, the Acritas report says...
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