In the press: The Am Law Daily

‘On Heels of Dual Tie-Ups, Norton Rose is Canada's Top Law Firm Brand’

By Claire Zillman
The Am Law Daily, February 17 2013

Two years after combining with Montreal-based Ogilvy Renault and a year after tying up with Calgary-based Macleod Dixon, Norton Rose has claimed the title of top law firm brand in Canada, according to a survey released Wednesday by market research and advisory firm Acritas.

Norton Rose's rise to the number one spot on the survey follows its eighth-place finish in last year's Acritas rankings. The firm's ascension has been helped by the marketing and publicity surrounding the Canadian combinations and by a vast global platform that has boosted both its favorability and its reputation for multi-jurisdictional work, the Acritas report says...

The full article can be found at http://www.americanlawyer.com/PubArticleFriendlyALD.jsp?id=1202596392806

To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website

To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please call Elizabeth Duffy +1 646 480 5738 or Jo Aitken +44(0)808 178 3020 or emailresearch@acritas.com

 

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