In the press: Acritas study cited by The Wall Street Journal

‘Big Law Mergers Fuel Skepticism'

Amid a Wave of Megamergers, Some Say Expertise — Not Size — Matters More

By Jennifer Smith

The Wall Street Journal: Business (Law Journal), November 10, 2013

“When it comes to law firms, bigger may not always be better.

A wave of legal tie-ups has created a fleet of supersize law firms with offices around the world, and more are in the works this fall.

Partners at cross-border entity Dentons and U.S. firm McKenna Long & Aldridge LLP, for example, are poised to vote on a union that would produce one of the top three global law firms by head count. Recent merger talks between two big U.S. firms—Orrick, Herrington & Sutcliffe LLP and Pillsbury Winthrop Shaw Pittman LLP—could lead to the creation of another big player.

But law firms with the urge to merge might check with their clients first…

Global behemoths occupy most of the top-20 slots in one widely cited brand survey by Acritas, a global legal market research specialist, that asked general counsel which law firms they feel most favorable toward, and which they considered the most for multi-jurisdictional work…”

The full article can be found athttp://online.wsj.com/news/articles/SB10001424052702304672404579185983008199814?mod=googlenews_wsj

To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website

To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please email research@acritas.com or call:
in the US – Elizabeth Duffy +1 646 480 5738 or 
in the UK and Rest of the World – Jo Aitken +44(0)808 178 3020

 

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