‘From Brand New to Brand You’
By Polly Botsford
Briefing - Marketing Tomorrow’s Law Firm, April 2013
Brand is back in fashion in legal marketing – but it’s not what it was. From rebrands and refreshes to the rise of the power of the personal brand, marketing tomorrow’s law firm is a tougher game than ever. Are you ready?
If possession is nine-tenths of the law, brand might be nine-tenths of success.
Why? According to global research company Acritas the combined revenue growth of the leading legal brands over a five-year period to 2011 outperformed the remainder of the global 100 by more than 50%.
So far, so impressive. But there’s more…
The full feature can be found on p15-19 of Briefing - Marketing Tomorrow’s Law Firm using the link below:
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