‘Strongly differentiated’ law firm brands most favoured by corporate counsel
Managing Partner, May 20, 2014
“Law firms that are strongly differentiated and have clear offerings and identities are most able to succeed in the highly competitive UK legal market.
That's according to a survey of 344 senior general counsel in UK organisations with revenues of more than £25m on their perceptions of law firms in the nation. A further 120 senior in-house counsel outside of the UK were asked which firms they used for their legal needs in the UK.
It found that Freshfields Bruckhaus Deringer ranked highest both nationwide and in the capital city for top-of-mind awareness and was the firm most used for high value work. It was also the second strongest performer among firms most considered for major M&A deals.
"There has been an increase in the number of firms being hired and… clients are much more willing to try new options, led by the need for specialist expertise and the drive for value," commented Lisa Hart Shepherd, CEO of Acritas, which conducted the annual Sharplegal research.
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