Survey: Blakes Ranks as Canada's Top Legal Brand
Julie Triedman, The Am Law Daily, April 10, 2014
“Blake, Cassels & Graydon leapfrogged over Norton Rose Fulbright to land atop market research firm Acritas' latest Canadian Law Firm Brand Index, which is based on a survey of 268 in-house lawyers who regularly rely on Canadian firms as outside counsel.
In grabbing the top spot, Blakes moved up from the third-place position it occupied in the previous version of the survey. Norton Rose Fulbright, which was No. 1 the last time around, slipped to second place in the latest survey. Stikeman Elliott; Osler, Hoskin & Harcourt; and Fasken Martineau DuMoulin round out the top five.
Acritas—which produces similar surveys assessing the strength of legal brands in the United States, the United Kingdom and around the world—based its 2014 index on responses to a series of questions posed to 268 in-house counsel at companies with more than $50 million in annual revenue…”
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