‘The Best Biglaw Firms In The World According To Clients (2013)’
By Staci Zaretsky
Above the Law, October 2 2013
“Biglaw branding sounds painful, but thankfully, associates at the highest and mightiest of firms don’t have to sear their flesh with their firms’ logos. Biglaw branding is more about the image firms want clients to see when making hiring decisions, and partners are likely equally as worried about their reputations in the marketplace as their year-end profits.
The last time we spoke about law firm branding, we found out that Skadden had the most recognizable brand in the country. But we, loving rankings as we do, wondered which law firm had the best brand in the world. Luckily for us, hot on the heels of the release of the Am Law Global 100, Acritas published its 2013 Sharplegal Global Elite Brand Index.
Who’s got the best Biglaw brand on the planet? Let’s find out…
Acritas ranks Biglaw firms based on feedback from their most important clients: general counsel at companies across the globe with revenue of at least $1 billion…”
The full article can be found at http://abovethelaw.com/2013/10/the-best-biglaw-firms-in-the-world-according-to-clients-2013/
To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website
To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please call Elizabeth Duffy +1 646 480 5738 or Jo Aitken +44(0)808 178 3020 or email firstname.lastname@example.org