‘Quality Versus The Perception Of Quality’
By Mark Herrmann
Above the Law, November 11, 2013
“Would you rather be a great lawyer or be perceived as being a great lawyer?
For many people, I think the answer to that question varies over time: At age 30, you’d rather be a great lawyer. At age 60, you’d rather be perceived as being a great lawyer.
Because, over time, your reputation may come to track reality. If you’re perceived as great when you’re 30, but you’re actually no good, that truth may out over time. As you age, your reputation may catch up with you…”
The full article can be found at http://abovethelaw.com/2013/11/quality-versus-the-perception-of-quality/
To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website
To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please call Elizabeth Duffy +1 646 480 5738or Jo Summers +44(0)808 178 3020 or email email@example.com