PODCAST AVAILABLE: Harnessing the Power of the Law Firm Brand

Duration: 45 minutes

In this exclusive podcast, legal market research specialist, Acritas, will reveal the power of brand to enhance law firms’ competitive advantage.

Drawing on the Sharplegal data behind its US Law Firm Brand Index 2013 (released on February 26), Acritas will demonstrate the importance of high brand profile in transforming clients’ favorability, consideration and selection of law firms.

Through analysis of the views of over 700 US-based general counsel interviewed in 2012, you will learn how strong brands can secure higher levels of awareness resulting in enviable rates of new business conversion, revenue and loyalty.

Copies of the US Law Firm Brand Index 2013 are available on request, please contact research@acritas.com

To access the podcast, please register here

Acritas is the world’s leading provider of legal market research. From client feedback and analysis of emerging trends to brand tracking and thought leadership, Acritas insight is used by law firms all over the world to better understand their markets, plan for the future and develop a sharper competitive edge.

 

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