Fieldwork will start in October for the second annual instalment of Sharp Legal Brands Middle East. 300 telephone interviews will be conducted amongst senior legal buyers in medium and large organisations across the Gulf States.
Brand plays a significant part in the law firm selection process; understanding your brand profile will enable you to focus your marketing and business development resource efficiently. Sharp Legal Brands also helps you to understand what buyers most value from their law firms and to what extent their current providers are meeting expectation.
Last year’s top five most favoured law firm brands across the Gulf were as follows:
1 - Clifford Chance
2 - Al Tamimi
3 - Denton Wilde Sapte
4 - Allen & Overy
5 - Clyde & Co
The turbulent market of the last year makes it a great time to track performance and see which firms have weathered the storm well.
For more information contact us or contact Jo Styles directly on +44 191 209 0808