Acritas reveals new ‘Co-creation’ approach to New York’s CMOs
Posted on 05/15/12

Acritas recently held its annual Chief Marketing Officer dinner in New York.

Elizabeth Duffy, Vice President, and Jo Summers, Client Development Director, introduced CMOs from New York’s leading law firms to the concept of ‘Co-creation’. Over dinner, Acritas disclosed how this powerful... Read More

In the Press: Acritas in Corporate Counsel
Posted on 05/12/12
‘New Survey Names the 20 Most Powerful Law Firm Brands in the World’

By Claire Zillman
Corporate Counsel, 5 December 2012

For the fifth straight year, Baker & McKenzie tops market research firm Acritas’s survey of in-house counsel whose companies gross at least... Read More

Canada's finest - "Which firms are top in Canadian clients' hearts and minds?"
Posted on 04/16/12

On April 18th, legal market research specialist, Acritas, will host an exclusive insight-sharing seminar on Law Firm Branding following the release of Acritas’ Canadian Law Firm Brand Index 2012.

Over lunch, attendees will learn how Canadian law firm brands are perceived... Read More

Understanding global law firm rates
Posted on 04/11/12

Lisa Hart Shepherd, CEO of Acritas, has written another informative blog for Practical Law Global, sharing her views on the current differences being paid for legal services across... Read More

CEO Blog features in Practical Law Global
Posted on 02/22/12

We are delighted to announce that every month, Lisa Hart Shepherd, CEO of Acritas, will present a new blog forPractical Law Global, sharing her experience and insight into how to deal with the changes and ... Read More

Retaining and winning clients with thought leadership
Posted on 02/15/12

In professional services, technical expertise alone is not enough to stand out. Increasingly, firms are developing "thought leadership" campaigns to differentiate themselves and build their reputation in key areas.

Acritas and Kelso Consulting are both experienced in running award-winning... Read More

In the press: Aric Press cites Acritas study on Am Law Daily
Posted on 01/31/12

The Strongest Law Firm Brands in the Land

Posted by Aric Press


January 30, 2012

Which law firms have the strongest brands in the United States, the world's largest legal market? According to a study released this week by Acritas,... Read More

Acritas’ US Law Firm Brand Index 2012
Posted on 01/30/12

How do the world’s biggest clients rank the top US law firms?

Find out on February 1, when global legal market research specialist, Acritas reveals its eagerly awaited US Law Firm Brand Index.

The brand positions of law firms have changed considerably in recent years. Mergers,... Read More

Acritas Research ‘Reaps Awards’ for MMS
Posted on 10/14/11

Congratulations to our client MMS who scooped two prestigious Scottish Creative Awards for the effectiveness of their latest advertising campaign.

The firm’s ‘Very Smart People’ concept is a great example of the value and many applications of client feedback research.  This distinctive... Read More

High Praise for Acritas at PM Forum Conference
Posted on 10/14/11

This year's PM Forum, held in London on 21 September, attracted over 200 delegates and looked at how firms can use their brands to enhance the client experience.

Elizabeth Duffy from Acritas and Emma Price from Bond Pearce ran a workshop on ‘Brand Building around Client Service’ which... Read More

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