In the press: Above the Law
Posted on 11/11/13

‘Quality Versus The Perception Of Quality’

By Mark Herrmann

Above the Law, November 11, 2013

“Would you rather be a great lawyer or be perceived as being a great lawyer?


For many people, I think the answer to that... Read More

In the press: Legal Business Online
Posted on 11/02/13

‘Baker top global brand: DLA and Mallies on the rise’

By Renu Prasad

The Australian Legal Business, October 2 2013

"Baker & McKenzie is the top brand in the global legal services market, according to a new study – but a host of firms including... Read More

In the press: Above the Law
Posted on 11/02/13

‘The Best Biglaw Firms In The World According To Clients (2013)’

By Staci Zaretsky

Above the Law, October 2 2013

“Biglaw branding sounds painful, but thankfully, associates at the highest and mightiest of firms don’t have to sear their flesh with... Read More

In the press: Top Story on The Am Law Daily
Posted on 11/01/13

‘How the Magic Circle Lost the Battle for New York’

By Chris Johnson

The Am Law Daily, November 1, 2013

“Despite decades of effort and millions of dollars spent, the U.K.'s Magic Circle firms still haven't made a dent in the New York market.... Read More

In the press: Bloomberg Law Interview with Kent Zimmerman
Posted on 10/31/13

‘Zimmermann: Rumored BigLaw Mergers Are Blockbusters

Bloomberg Law TV, October 31, 2013

Quoting Acritas, Kent Zimmermann, consultant to law firms for the Zeughauser Group, talks with Bloomberg Law's Lee Pacchia about how big mergers in the news this week... Read More

In the press: Financial Post
Posted on 10/03/13

‘Baker & McKenzie, Norton Rose, Dentons among elite global legal brands’

By Julius Melnitzer

Financial Post (Legal Post), October 3 2013

“Three global firms who have made their mark in Canada, Baker & McKenzie, Norton Rose Fulbright, and ... Read More

In the press: Lawyers Weekly
Posted on 10/02/13
‘New entrants challenge Bakers’ brand supremacy’

By Leanne Mezrani

Lawyers Weekly, October 2 2013

“Baker & McKenzie has claimed the title of the world’s strongest law firm brand for the fourth year in a row, but DLA Piper, King & Wood Mallesons and K&L... Read More

Lisa’s Feature: PSMG Magazine
Posted on 10/02/13

‘The reasons clients hire and fire their law firms’

By Lisa Hart Shepherd, CEO, Acritas

PSMG Magazine, October 2013

“The hiring and firing of law firms is at the heart of the business of law. However, research into the factors that fuel this perpetual cycle reveals... Read More

Strong Brands Attract Strong Revenues
Posted on 10/01/13

Law firms which strengthened their brands during the economic downturn have substantially outperformed the market with average revenue growth well over double that of the Global 100.

The findings, which form part of Acritas’ new Global Elite Brand Index research among 815 senior general... Read More

In the press: Managing Partner
Posted on 10/01/13
' 'Challenger' global brands 'outperform' traditional law firms ’

Managing Partner, October 1 2013

Revenues have grown 149 per cent faster than average global 100 firms in the past four years, research finds


Forward-thinking,... Read More

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