On April 18th, legal market research specialist, Acritas, will host an exclusive insight-sharing seminar on Law Firm Branding following the release of Acritas’ Canadian Law Firm Brand Index 2012.
Over lunch, attendees will learn how Canadian law firm brands are perceived by clients and how it is possible to enhance competitive advantage by building brand profile.
We will disclose unrivalled, in-depth insight into the Candian legal market generated through interviews with over 2,000 of the world’s leading general counsel as part of Acritas' annual Sharplegal study. Discussions will highlight the power of the law firm brand in 2012 and beyond as well as the increasingly influential factors of brand awareness and favourability in winning new business.
The Canadian Law Firm Brand Index report will be distributed to attendees at the LMA April luncheon. It will include firm rankings and analysis of the index and its implications as well as commentary on the factors affecting law firms’ positions.