Acritas is proud to announce that it is involved in this year’s Professional Services Marketing Group National Conference - the largest and most prestigious professional services marketing conference in Europe.
15th PSMG National Conference – It’s all about the Client
London, 13 October, 2010
The conference combines creative relevant thinking with practical, achievable solutions to the complex issues faced by marketers in a new landscape. Jo Aitken, Director of Acritas, will join high profile clients, purchasing professionals and top marketers to speak at the conference.
The focus for the national conference is the client – ‘the game has changed and this time it is for real!’
Research programmes are vital to marketing professionals shaping strategies, making informed decisions and measuring success. As the world’s leading source of evidence-based legal market insight, Acritas provides law firms with tailored research that effectively supports the development and delivery of successful marketing and business development strategies.
Managing global clients
Jo will deliver one of the afternoon workshops alongside Matthew Fuller, Global Head of Business Development, Herbert Smith LLP. Jo and Matthew will consider the key issues impacting the effective management of complex global clients using Acritas’ extensive sharplegalR research as a platform for discussion including:
- Key market trends
- Issues faced by global clients
- What global clients are looking for
- How to ensure premium client service
For more information, please visit http://www.psmg.co.uk/events.cfm?id=2785