Acritas study recognized across the globe

Acritas in the press:

21 October, 2010

Baker & McKenzie named strongest law brand worldwide

Baker & McKenzie has been named the strongest law firm brand worldwide in the sharplegal® Global Elite Brand Index 2010. Acritas, an independent research firm which has been surveying the world’s most important and influential law firm clients since 2007, created the index to help identify the world’s leading law firm brands. 
http://www.bakermckenzie.com/news/AcritasStrongestLawFirmBrandWorldwide/
 

Managing Intellectual Property – 22 October 2010

Baker & McKenzie named strongest legal brand

Research firm Acritas has named Baker & McKenzie as the strongest law firm brand worldwide as part of its Global Elite Brand Index.

In its first survey of legal brands, Acritas asked executives to evaluate law firms based on name awareness, “overall favourability” and likelihood to be considered for multi-jurisdictional deals and litigation.

http://www.managingip.com/Article/2698195/Managing-Trade-marks/Baker-and-McKenzie-named-strongest-legal-brand.html

Lexis Nexis Hong Kong - 24 October, 2010

Baker & McKenzie named strongest law firm brand worldwide

Baker & McKenzie has been named the strongest law firm brand worldwide in the sharplegal® Global Elite Brand Index 2010. Acritas, an independent research firm which has been surveying the world’s most important and influential law firm clients since 2007, created the index to help identify the world’s leading law firm brands.
http://law.lexisnexis.com/webcenters/hk/Business/Law-Firm-News/Baker--McKenzie-named-strongest-law-firm-brand-worldwide

Australian Legal Business (ALB) Legal News – 25 October, 2010

Baker & McKenzie, Clifford Chance ‘strongest law firm brands’

Baker & McKenzie has been named the strongest law firm brand in the Acritas worldwide sharplegal Global Elite Brand Index 2010. The survey was based on feedback from more than 1000 executives worldwide, including general counsel, chief legal officers, CEOs and COOs at 604 companies with revenues of US$1bn or more and operating in all major industry sectors and regions. Respondents were asked to evaluate law firms based on top-of-mind awareness, overall favourability, and likelihood to be considered for multi-jurisdictional deals, as well as multi-jurisdictional litigation.
http://au.legalbusinessonline.com/news/breaking-news/survey-baker-and-mckenzie-clifford-chance-strongest-law-firm-brands/50118

 

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