The Sharplegal Global Elite Brand Index 2011 shows that the gap is narrowing between the top ranking global law firms as their internationalization strategies gain momentum.
Leading Magic Circle firm Freshfields has seen the largest index rise amongst the top 10 followed by White & Case. Hogan Lovells has also improved its ranking, reaping the benefits of its transatlantic merger.
An interesting group of firms from markets rich in natural resources, emerging and key European markets also feature strongly – these include Stikeman Elliott (Canada), King & Wood (China) and CMS (Europe).
A number of US-led firms, notably with increasing international footprints, have also gained ground including SNR Denton, K&L Gates and Gibson Dunn.
The Index is compiled annually from the views of nearly 1000 general counsel operating in ‘global elite’ companies with revenues in excess of $1billion.
In the last five years, the brand positions of many law firms have seen significant change. These movements have been driven by a range of significant factors including mergers, combinations, lateral hires, international growth and successful marketing campaigns.
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