The results from Acritas’ Canadian Law Firm Brand Index, released April 17, show that an unprecedented period of change continues to shape the global legal market.
Norton Rose leads the rankings in 2013 rising eight places from the position it held in the 2012 Index. In shaking up the traditional hierarchy and introducing a new level of competition, this firm’s pioneering growth strategy is raising the bar.
Against a backdrop of intense competition, firms cannot afford to ignore any potential threats to their position.
Conducting regular 360 degree analysis of the competitive landscape and communicating strong, consistent messages are critical in maintaining and growing brand strength and market share.
To see the Index in full and find out about the factors influencing law firm brand strength, download your complimentary copy of the Index and report from our website
To learn more about Acritas’ Sharplegal insight and how it can help you improve your firm's brand strategy and sharpen your competitive edge, please call Elizabeth Duffy +1 646 480 5738 or Jo Summers +44(0)808 178 3020 or email firstname.lastname@example.org