Acritas a featured contributor in Harvard Law School's 'The Practice'

BUILDING BRAND TO CREATE COMPETITIVE ADVANTAGE

In the latest issue of Harvard Law School’s magazine, The Practice, Acritas’ CEO Lisa Hart Shepherd was a featured contributor.  Her article, which explains why brand is often a law firm’s most under-utilized asset, the qualities of a leading brand and the science behind success in brand building, is now available online.

Read the full article here

 

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