Acritas Discuss the Importance of Brand in the Future of Professional Services

Acritas’ US Vice President, Elizabeth Duffy, will discuss return on brand investment in achieving revenue growth when she presents at the SAP ‘Future of Professional Services’ conference next Tuesday 25th March.

In a session entitled ‘Growing Brand Value Grows Your Professional Services Firm’ Elizabeth Duffy will reveal opportunities for professional services firms to grow. 

Drawing on a wealth of data generated through interviews conducted by Acritas with more than 14,000 professional services clients, Lizzy will highlight the ever-increasing importance of paying more attention to your brand and the positive impact that can have on growth strategies. 

Brand is not your logo or corporate colors. It’s about values, people, and their behavior. Brand is helping firms cut through the competition and connect with clients on many levels, in ways that matter. With technical expertise increasingly taken for granted, a key differentiator for clients in choosing a professional advisor is the consistency of the overall client experience. A strong brand becomes the customer’s 'shorthand' for selection in a transient and complex marketplace. An effective, innovative approach to growing brand creates the opportunity to genuinely differentiate your organization from the competition.

To join us at this event please register via SAPs website

If you would like to learn more about Acritas’ professional services insight and how it can help you improve your firm's strategies and sharpen your competitive edge, please call Elizabeth Duffy on +1 646 480-5738 or email


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