We are delighted to announce that Andy Milligan, co-founder of The Caffeine Partnership will be joining Lisa Hart to provide high level comment on the research relating to brand. Andy is widely acknowledged as a leading international brand consultant who has worked for over 20 years advising major organizations on brand building strategies. He is also an acclaimed author on the subject of branding and has published best selling books including 'Uncommon Practice', 'Brand it like Beckham' and 'See, Feel, Think, Do'.
The session will involve a review of the current global legal brand landscape and identify the brand drivers that apply. We will debate the opportunities for differentiation in this market and visit the theory and practical application of brand strategy. We will also use some case studies of leading organizations from a variety of industries to enhance the debate.
From a backdrop of the sharplegal data, Andy Milligan, will develop our thinking in how to build a strong and differentiated brand:
► Positioning: clear, simple and benefit driven
► Personality: relevant, differentiating and engaging identity (look, feel and tone of voice)
► Communication: two way, social, digital media enabled
► People: pride and empowerment
► Iconic 'moments' - the things people talk about (product, service, communications, employee experience etc.)
what is the sharplegal Academy?
The Academy is a 2 hour workshop style session designed specifically for Global Elite subscribers to help global law firms maximize the potential and value of the sharplegal® data purchased.
To find out more about the sharplegal Global Elite subscription and what it could help you achieve for your law firmclick here please contact Acritas Director Jo Aitken on +44 808 178 3020 or on firstname.lastname@example.org to schedule a meeting or webinar.