Acritas’ knowledge offered in Managing Partner’s recent report

Competitive Strategies for European Law Firms

Juliana Garcia, Director of Business Development and Strategy – Americas at Acritas, offers advice and guidance to European law firms.

Juliana’s contribution to one of the expert analysis section calls for ‘law firms leaders and marketing and business development executives to start building a strategically-aligned collaboration for effective business development and marketing to take place’.

Ultimately the health and strength of firms and their future in the industry is determined by law firms’ abilities to confront the new imperatives of the legal marketplace. Determining how companies buy legal services and how they continue their relationships with law firms will ensure European law firms build loyalty, deliver value and develop strategies for sustainable growth.

Based on Acritas’ Sharplegal®, an annual study of around 3,000 general counsel and chief legal buyers worldwide, expertise is shared to enable a greater understanding of current buyers’ behaviours and market trends.

Insight shared from Acritas also includes the fundamental drivers of retention in the client-law firm relationship and guidance on transforming challenges into opportunities.

Managing Partner’s Competitive Strategies for European Law Firms report is filled with real-life case study examples of European firms which have shown substantial growth in the last year. The report is also packed with award-winning strategies, tools and techniques as well as advice from leading European law firm management experts on how these strategies can work for your firm.

Competitive Strategies for European Law Firms will equip you with all the necessary tools to secure long term profitability for your firm.

To purchase your copy click on the link below:

To find out more about Acritas’ Sharplegal® or to purchase a copy of the findings and  ensure your firm’s growth strategy is based on current client insight call Jo Summers on +44 (0) 800 178 3020.


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