According to Acritas' Sharplegal research 2013,49% of senior legal buyers say that being close to their firm is the reason they remain loyal and 47% also mention 'close to client' factors when asked why they favor a particular firm.
In order to understand this data further, we invited law firms to our live GC Panel Question Time event in London on April 29, 2014 and streamed the discussion around the world so that as many people as possible got tolisten to the client's views.
The aim of the discussion was to help law firms understand what clients mean by being 'close to client' and how this can translate into increased loyalty, cross-selling opportunities and ultimately an increased share of spend.
We have prepared a report following the interviews that took place at the event with Andrew Magowan, General Counsel & Company Secretary, ASOS and Dr Solomon Osagie, Chief Legal Counsel, TSYS International about their experiences of working with law firms.
|You can download a copy of our insight report on ‘Maximizing the Value of Being Close to Client’ based on Sharplegal research and the areas covered during the live discussion from the right handside of this page.|
You can also access some edited highlights of the footage taken on the day from our Acritas Video Channel.
The panel discussion has been divided into topic areas so that you can access the material of most interest to you. To watch the videos please just click on the link above or visit youtube.com/user/AcritasInsight.
If you have any comments or case studies of best practice in building strong client relationships that you would like to share with us for inclusion in future Acritas communications, we would love to hear from you.