Global Elite Law Firm Brand Index 2020

Celebrating 10 years of the Global Elite Brand Index, Acritas’ CEO, Lisa Hart Shepherd explores how global brands require long-term investment and strategic focus to be recognized as a globally committed firm.

Baker McKenzie has increased its lead consistently over the last seven years. Although many firms within the top 20 moved up and down the ranks this year, only four firms closed the gap on Baker McKenzie based on points: White & Case, CMS, Morgan Lewis and Kirkland & Ellis.

The Acritas Global Elite Brand Index measures the firms that are most top of mind and most favored by corporate clients with more than US$1B in global revenues, as well as most considered for multi-jurisdictional deals and litigation.

The annual research shows that clients’ needs have become increasingly global over the last decade. Each year, more clients have expressed a greater need for international reach across a broader set of countries, and as a result, an increasing share of spend has been allocated internationally. Clients say they are looking for advisors who can provide multi-jurisdictional support across a range of different practice areas in a consistent and coordinated manner.

 

For more information about Acritas and its Global Elite Law Firm Brand Index, please contact:

Jo Summers on +44(0) 808 178 3020 / jsummers@acritas.com

Or

Sarah Thompson on +44(0) 808 178 3020 / sthompson@acritas.com 

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