Acritas’ ninth annual Global Elite Law Firm Brand Index shows that law firms who are adapting to the new world are gaining brand strength.
Recognition for being innovative, credible coverage in key markets, an authentic industry focus and a strong consideration for multi-jurisdictional M&A are driving success for global law firms in 2018.
To discover more please watch our short video from Acritas’ CEO, Lisa Hart Shepherd, by clicking on the image below.
Analysis of the Index rankings this year highlights the increasing importance of being recognized for innovation by clients on brand strength. Leading brand, Baker McKenzie, and the fastest rising brand in the 2018 rankings, Eversheds Sutherland, are most recognized this year in our global research for their innovation efforts. Allen & Overy, third most recognized for innovation, has also moved up the Index.
Acritas’ Global Elite Law Firm Brand Index 2018 is compiled from analysis of an extract of data from the Sharplegal Global Elite survey dataset. All data is derived from 1,600 interviews with respondents, in $1 billion+ revenue organizations across the world, who have senior responsibility for buying legal services.
For more information about Acritas and its Global Elite Law Firm Brand Index, please contact:
Michelle Nesbitt-Burrell on +44(0) 808 178 3020 or email firstname.lastname@example.org
Lizzy Duffy on +1 646 480 5738 or email email@example.com