The majority of law firms have targeted programs to help them create strong, long-lasting client relationships. But do these programs match up with what the client wants, are firms tracking the right metrics to ensure success, and what aspects of a client program have the most impact? Buyers compare the experience they have with a given firm against the experience they have with other professional service provider or company with which they interact in their everyday lives. Creating the right client-centric approach is critical to keeping—and growing—client relationships. With clients turning to their trusted firms to help them navigate the pandemic, all premium law firms are competing for growth within the same list of blue-chip clients.
This webinar offers guidance from Acritas’ latest research into how your client programs can leapfrog all others to drive true differentiation in the market. Glean crucial insights surrounding the entire client experience, from client development strategies and key client programs to client listening and service standards or influencing buyers. Through the lens of their own experiences, our panel of in-house counsel will share what works for them and where they see their law firms needing to step up in order to stand out from the competition. Participants will discover how adapting to shifting preferences resulting in the COVID-19 era can ensure lasting, positive impact on both the client’s experience and the firm’s bottom line.
Why You Should Attend
- This webinar offers candid insights from in-house counsel on law firm-client relationships in the shadow of COVID-19
- Attendees will gain exclusive access to new, unparalleled, global research courtesy of Acritas
Who Should Attend
- Law firm managing partners
- Client partners
- Marketing and client executives
- Client account managers
Genna Stainforth, Client Relations Manager, Acritas part of Thomson Reuters
Jen Dezso, Director Client Relations, Acritas part of Thomson Reuters