Having a sector focus has become all the rage. Today, 118 of Am Law’s top 200 firms claim to have a sector focus, but in reality, there are more ‘fakers’ than ‘makers’.
In this interactive session, we will use a case study to evaluate sector effectiveness, identify opportunities and develop a plan to create an authentic sector focus and institute a real competitive edge. You will leave this session with a new and enlightened perspective on what goes into building a credible sector strategy, the measurable benefits it delivers to clients, and what it actually takes to make it work in reality.
- Participate in a dynamic activity that will challenge you to think differently about your next wave of marketing
- Understand the differences between identifying sector as a label and sector as a strategy
- Consider the critical aspects of an effective sector strategy and how to drive performance on each
- Extra networking opportunity – enjoy getting to know and working with peers, instead of sitting beside them wondering how to introduce yourself
Elizabeth Duffy, Vice President at Acritas US Inc.
Gillian Ward, Chief Marketing Officer at Baker Botts LLP
Full Conference: April 8 – 10, 2019 Hyatt Regency, Atlanta - Register
Also join us at the LMA CMO SIG Reception – Cocktail Evening on April 8th, 4pm-5pm