The Secret Sauce — Developing Recipes for Powerful Storytelling That Will Enhance Your Content and Drive Differentiation, Brand Identity and New Business Opportunities.
Too often lawyers, either independently or as a group, miss opportunities to create an authentic connection when interacting with contacts who may be a potential source of new work. Whether through a website, at a networking event or in a pitch meeting, being able to tell stories that connect with the audience is essential to being memorable, interesting and different from the competition. By mixing relevant, compelling stories into your content library through an integrated, data-driven strategy, your firm’s brand can stand out from others and your individual lawyer efforts can increase the chances of winning new work.
This session/workshop will provide an overview on the value of storytelling in your communications by using a variety of data points to develop your stories, integrating your stories into a cohesive brand message/promise, and targeting your stories for effective business development. Through examples and exercises, the audience will come away with insights and tools that will help them turn their existing content into a powerful brand driver, differentiator and business accelerator.
4:00 – 4:30 PM
Break with Sponsors
4:30 – 5:30 PM
Brian Dare, Rain Creek Business Development
Jennifer Dezso, Acritus US, Inc.
Marny Lifshen, Marny Lifshen Communications