On Monday, April 4 2016 Acritas will be revealing the Acritas Canadian Law Firm Brand Index 2016*, in Toronto.
Date: Monday, April 4 2016
Time: 12.30pm (EST) arrival and lunch, 1.00pm presentation and Q&A, 1.45pm networking
Content: Acritas’ 5th annual Canadian Law Firm Brand Index. Top 15 strongest law firm brands according to Canada-based clients, with commentary on the 2016 rankings and market trends driving change. Q&A. The team will be joined by Dave Southern, Chief Marketing Officer at BakerHostetler, who will talk about the strategies that his firm has employed which have resulted in BakerHostetler becoming the fastest rising brand in the 2016 Acritas US Law Firm Brand Index.
Host: Acritas: Elizabeth Duffy, Vice President, and Liz Tate, Director
Guest: Dave Southern, Chief Marketing Officer at BakerHostetler
Location: Borden Ladner Gervais LLP, Scotia Plaza, 40 King Street West, 44th Floor, Toronto
*As always, the Index is determined through five open-ended questions from the full Sharplegal survey to find out from general counsel in $50m+ (USD) revenue organizations the law firms that first come to mind and those which they:
- Feel most favourable towards
- Most consider for major M&A
- Most consider for top-level litigation
- Use most overall.