As market concentration remains high, Acritas reports the need for firms to create and hone competitive advantage, utilize their lawyers as brand ambassadors and have a focus on securing inbound work from foreign multinational organizations.
Blakes continues to dominate in Canada and is the leading brand again in 2019. This is the fourth year in a row that Blakes and McCarthy Tétrault have held first and second position in the Index respectively, although Blakes extends its lead by 19 points this year having continued to increase this gap year-on-year since 2016. Fasken has seen the biggest increase in brand strength in the last 12 months, increasing 11 Index points. Osler have also strengthened their brand in this time, by an impressive 9 Index points, which sees the firm climb up to 3rd position. A further five firms rank within reaching distance of the top 10: (listed in alphabetical order) Bennett Jones, Burnet Duckworth & Palmer, Davies Ward (Davies), Goodmans and Miller Thomson, and with the right strategic focus could begin to challenge for market share among the established top 10.
Acritas’ Canadian Law Firm Brand Index draws on independent research among GCs, conducted by Acritas each year, to measure brand strength of law firms where it matters most – in the minds and hearts of senior legal buyers.
For more information about Acritas and its Canadian Law Firm Brand Index, please contact:
Lizzy Duffy at +1 646 480-5738 or email firstname.lastname@example.org
Sarah Thompson at +44 (0)808 178 3020 or email email@example.com